Move Agent Privacy Policy

Who we are

Move Agent is operated by Digital Craft Marketing, which is the data controller for personal data collected through this website. If you need to contact us about privacy, email: info@moveagent.co.uk.

Move Agent platform and customer data

Move Agent provides software for removals and storage companies. When a business uses Move Agent, the business may upload, create or manage personal data relating to its own customers, enquiries, jobs, quotes, communications, surveys, invoices, follow-ups and operational workflows.

For personal data collected directly through our website, demo forms and marketing activity, Digital Craft Marketing is the data controller. For personal data processed inside the Move Agent platform on behalf of a removals or storage company, that company is usually the data controller and Move Agent acts as a data processor or service provider.

Each Move Agent customer is responsible for ensuring it has an appropriate lawful basis to collect, use and communicate with its own customers. Move Agent processes this data to provide, secure and improve the software service.

Early partners, demos and trials

If you apply for or take part in a Move Agent demo, trial or early partner programme, we may process your contact details, company details, application answers, onboarding notes, feedback, usage information and support communications to assess your request, provide access, support the programme, secure the platform and improve Move Agent.

The privacy handling of that data is covered by this Privacy Policy. Commercial access terms for selected early partners are set out separately in our Early Partner Terms.

WhatsApp Business Platform and Meta integrations

Move Agent may allow removals and storage companies to connect their WhatsApp Business Account, WhatsApp phone number, Meta Business Account and related messaging services to the Move Agent platform.

When a business connects WhatsApp to Move Agent, we may collect and process information received from Meta and the WhatsApp Business Platform, including:

• WhatsApp Business Account ID
• WhatsApp phone number ID
• Meta business account or connection metadata
• customer names and phone numbers
• incoming and outgoing WhatsApp messages
• message attachments or media, where enabled
• message delivery and status events, such as sent, delivered, read, failed or replied
• message template information
• timestamps, conversation history and related technical metadata

We use this information to provide WhatsApp messaging features inside Move Agent, including customer communication, enquiry handling, follow-ups, job management, support workflows, message history, automation and reporting.

We do not sell WhatsApp message data, customer contact data or connected business account data.

If a business disconnects its WhatsApp integration, Move Agent will stop receiving new WhatsApp data from that connection. Existing records may be retained where necessary for legal, contractual, security, operational or record-keeping purposes, unless deletion is requested and we are legally able to delete the data.

AI-assisted processing

Move Agent may use AI-assisted features to help process enquiries, messages, images, survey information, inventories, job details and customer communications. These features are used to support business workflows such as lead qualification, message drafting, job preparation, survey review and operational planning.

AI-assisted outputs should be reviewed by the business user before being relied on for important decisions, customer communications, quotes or job instructions.

Where we use third-party AI service providers, we only share the data necessary to provide the relevant feature and apply appropriate contractual and technical safeguards.

What we collect

• Identity and contact data, such as name, email address and phone number
• Company details you provide, such as company name, role, number of vans, locations and current setup
• Enquiry, demo, trial and support request details
• Move Agent platform account data, such as user names, email addresses, roles and permissions
• Customer, job, quote, survey, invoice and operational data entered into the Move Agent platform
• Communication data, including emails, enquiry messages, follow-ups and WhatsApp messages where integrations are enabled
• WhatsApp Business Platform and Meta integration data, such as WABA IDs, phone number IDs, message templates, webhook events and connection metadata
• Files, images, media and attachments uploaded to the platform, where enabled
• Technical data, such as IP address, device and browser information
• Usage data, such as pages viewed, platform activity and interactions
• Cookie data used for analytics and site performance

How we use your data

• To respond to enquiries, demo requests and early-access requests
• To provide requested demos, trials, platform access or service information
• To operate the Move Agent platform and provide software features to business customers
• To support customer communication workflows, including email and WhatsApp messaging where enabled
• To process enquiries, jobs, quotes, surveys, follow-ups, invoices and operational records
• To provide AI-assisted features where enabled
• To manage integrations with third-party services such as Meta, WhatsApp, email providers, accounting providers and payment providers
• To improve, monitor and secure the website and platform
• To send relevant updates if you asked for them or where permitted by law
• To keep internal records, analytics and audit logs
• To meet legal, regulatory and contractual obligations

Lawful bases for processing

• Contract or pre‑contract steps (providing requested services)
• Consent (for marketing communications)
• Legitimate interests (site security and improvement)
• Legal obligation (where required by law)

Marketing communications

If you opt in, we may send you emails about Move Agent. Where permitted by law, we may also rely on the “soft opt‑in” for existing customers receiving similar service updates. You can opt out at any time using the unsubscribe link in our emails or by contacting us directly.

We use Brevo as an email and marketing platform to send service and marketing communications, manage contact lists, and track campaign engagement.

Who we share data with

We use service providers to operate the website, platform, hosting, database, email, analytics, messaging, AI, payment and integration features. These may include hosting providers, database providers, email platforms such as Brevo, Meta/WhatsApp, AI service providers and other technical suppliers required to provide the service.

We only share personal data where necessary to provide, secure, support or improve the service, comply with legal obligations, or operate requested integrations.

We do not sell personal data.

International transfers

Some service providers may process data outside the UK. Where this happens, we use appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

How long we keep your data

We keep personal data only as long as needed for the purposes above or as required by law. Typical retention periods are:

• Enquiry data: up to 12 months
• Trial or demo request data: duration of the request + 6 months
• Marketing contacts: until you unsubscribe or withdraw consent
• Legal and contractual records: up to 6 years

Security

We use appropriate technical and organisational measures to protect personal data. However, no method of transmission over the internet is completely secure.

Your rights

You have rights to access, correct, delete, or restrict your personal data, and to object to processing. You also have the right to data portability and to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Data deletion requests

You can request deletion of your personal data by contacting us at info@moveagent.co.uk.

If your data is held in Move Agent because you are a customer of a removals or storage company using our platform, we may need to refer your request to that business as the data controller. We will support reasonable deletion requests where we are legally and technically able to do so.

Some data may need to be retained for legal, contractual, security, accounting, dispute resolution or audit purposes.

Cookies

We may use essential and analytics cookies to operate the site and understand usage. You can control cookies through your browser settings. Where required, we will request your consent before placing non‑essential cookies.

Cookies are small text files stored on your device. We use:

• Essential cookies – required for core site functionality.
• Analytics cookies – help us understand how visitors use the site.
• Preference cookies – remember settings such as language or region.

You can delete or block cookies at any time using your browser settings. If you disable cookies, some parts of the site may not work as intended.

Links to other websites

Our site may contain links to third‑party websites. We are not responsible for their content or privacy practices. Please review their policies when you visit those sites.

Changes to this policy

We may update this Privacy Policy from time to time. We will update the date at the top of this page when changes are made.

Contact Us

If you need to contact us about privacy, email: info@moveagent.co.uk.