This End-User Licence Agreement ("Agreement") governs access to and use of the Move Agent software platform ("Move Agent", "Software", "Services").

Move Agent is operated and owned by Digital Craft Marketing Ltd, a company registered in England and Wales with company number 08816740 ("we", "us", "our").

By clicking to accept this Agreement, creating an account, signing an order form, subscribing to, or using Move Agent, you agree to be bound by this Agreement.

If you do not agree, you must not use the Services.

1. Definitions

"Subscriber" means the business entity or sole trader that subscribes to and pays for access to the Services.

"Authorised User" means any employee, contractor, or representative authorised by the Subscriber to access the Services.

"Subscriber Data" means all data, information, content, and materials submitted to or processed through the Services by the Subscriber or its Authorised Users, including data relating to the Subscriber's End Customers.

"End Customer" means any individual or business customer of the Subscriber whose data is processed through the Services.

"Subscription Term" means the active paid subscription period.

"Third-Party Services" means external platforms integrated with Move Agent, including but not limited to accounting software providers (such as QuickBooks, Xero, and Sage), cloud hosting providers (including Vercel), and artificial intelligence model providers (including Google Gemini and OpenAI).

2. Licence Grant

Subject to payment of applicable fees and compliance with this Agreement, we grant the Subscriber a limited, non-exclusive, non-transferable, revocable licence to access and use the Services during the Subscription Term for its internal business operations only.

No ownership rights in the Software are transferred to the Subscriber.

3. Permitted Use

The Subscriber may use the Services to:

Capture, manage and process enquiries
Generate quotes, estimates, and operational data
Integrate with approved third-party systems
Manage Subscriber business workflows

The Services must not be used for unlawful or unauthorised purposes.

4. Restrictions

The Subscriber must not:

Reverse engineer, decompile or attempt to extract source code
Copy, modify or create derivative works of the Software
Resell, sublicense, rent, lease or distribute the Services
Attempt to gain unauthorised access to the platform or infrastructure
Use the Services to transmit unlawful, harmful or infringing material

5. Accounts and Security

The Subscriber is responsible for:

Maintaining confidentiality of login credentials
Ensuring Authorised Users comply with this Agreement
All activity conducted under its account

We may suspend access where we reasonably believe security has been compromised.

6. Fees and Payment

Access to the Services requires payment of subscription fees.

All fees are exclusive of VAT unless stated otherwise.

Unless otherwise agreed in writing, subscriptions renew automatically for successive billing periods equal to the initial Subscription Term.

The Subscriber may cancel renewal at any time before the next billing date via the account settings or by contacting us.

If payment remains overdue for more than 14 days after the due date, we may suspend or terminate access to the Services.

7. Data Protection

The Subscriber acknowledges that:

It acts as data controller in respect of personal data relating to its End Customers.
We act as data processor when processing personal data on the Subscriber's behalf.
The Subscriber warrants that it has a lawful basis under UK GDPR and the Data Protection Act 2018 to collect and process End Customer data using the Services.

We process personal data in accordance with our Privacy Policy: https://moveagent.co.uk/privacy-policy

Data processing terms between the Subscriber (Controller) and Move Agent (Processor) are further set out in our Data Processing Addendum (DPA): https://moveagent.co.uk/data-processing-addendum

The Subscriber also acknowledges that, to operate and support the Services, we may host or process Subscriber Data using third-party infrastructure and subprocessors, including Vercel and other cloud service providers, subject to appropriate contractual and technical safeguards.

8. AI-Generated Outputs

Move Agent may generate automated responses, summaries, estimates, or recommendations using artificial intelligence, including third-party AI models such as Google Gemini and OpenAI models.

The Subscriber acknowledges that:

AI-generated outputs are indicative only.
The Subscriber remains solely responsible for reviewing, validating and approving all quotes, pricing and communications before issuing them to End Customers.
We accept no liability for decisions made solely on automated outputs.
AI features may be updated, changed, or withdrawn where required by technical, legal, or provider constraints.

9. Third-Party Integrations

The Services may integrate with Third-Party Services including accounting platforms such as QuickBooks, Xero, and Sage.

We are not responsible for:

Availability or performance of Third-Party Services
Changes made by third-party providers
Data inaccuracies caused by external systems

Use of Third-Party Services is subject to their own terms and conditions.

10. Availability and Support

We aim to provide reliable access but do not guarantee uninterrupted or error-free operation.

We may suspend or restrict access for:

Maintenance
Security concerns
System upgrades
Legal compliance

11. Intellectual Property

11.1 Move Agent® is a registered trade mark owned by Digital Craft Marketing Ltd. All rights in the Move Agent name, brand, logo, trade marks and related branding are reserved.

11.2 The Move Agent platform, including the software, source code, object code, architecture, workflows, user interface, designs, databases, documentation, content, features, functionality, processes, templates, reports, layouts, visual elements and related materials, is owned by Digital Craft Marketing Ltd or its licensors.

11.3 Nothing in this Agreement transfers any ownership rights in Move Agent or any related intellectual property to you. You are granted only a limited, revocable, non-exclusive, non-transferable right to access and use Move Agent in accordance with this Agreement, your subscription, and any applicable written order, proposal, early access agreement, non-disclosure agreement or service agreement.

11.4 You must not copy, reproduce, modify, adapt, translate, reverse engineer, decompile, disassemble, inspect, test, analyse, benchmark, scrape, extract, sell, resell, rent, lease, sublicense, distribute, make available, create derivative works from, or otherwise exploit Move Agent or any part of the platform, except where expressly permitted in writing by Digital Craft Marketing Ltd or where such restriction is prohibited by applicable law.

11.5 You must not attempt to discover, derive or recreate the source code, object code, data structures, database schema, architecture, algorithms, prompts, workflows, business logic, AI processing methods, pricing logic, estimation logic, product roadmap or underlying ideas of Move Agent, except where expressly permitted in writing by Digital Craft Marketing Ltd or where such restriction is prohibited by applicable law.

11.6 You must not use Move Agent or any information obtained through your access to Move Agent to build, train, develop, improve or support any competing product, service, software, workflow, AI model, automation tool or commercial offering.

11.7 You must not use the Move Agent name, trade mark, logo, branding, product names or related marks without prior written permission from Digital Craft Marketing Ltd.

11.8 You must not remove, obscure or alter any copyright, trade mark, proprietary rights notice or branding displayed in or on Move Agent.

11.9 You retain ownership of the data, content and materials you upload to Move Agent, including customer information, job details, images, videos, survey information, inventory data and business records. You grant Digital Craft Marketing Ltd a limited licence to host, process, store, transmit, display and use that data solely as necessary to provide, maintain, secure and improve the Move Agent platform and related services.

11.10 Any feedback, suggestions, ideas, feature requests, improvements or recommendations you provide about Move Agent, including during any early partner programme, pilot, beta, trial or product testing period, may be used by Digital Craft Marketing Ltd without restriction or obligation to compensate you, provided that we do not disclose your confidential information.

11.11 If you access Move Agent as part of an early partner programme, beta, pilot, trial or product testing arrangement, you acknowledge that the platform may include confidential, experimental, unpublished or commercially sensitive features, workflows, designs, processes and product information. Your access may also be subject to a separate non-disclosure agreement or early access agreement. If there is any conflict between this Agreement and a signed non-disclosure agreement or early access agreement, the document giving Digital Craft Marketing Ltd the greater protection in relation to confidentiality, intellectual property, product access and misuse shall apply, unless expressly stated otherwise in writing.

11.12 All rights not expressly granted to you under this Agreement are reserved by Digital Craft Marketing Ltd and its licensors.

12. Warranties

The Services are provided "as is".

To the fullest extent permitted by law, we exclude all implied warranties including fitness for a particular purpose and satisfactory quality.

If the Subscriber is a consumer, nothing in this Agreement affects statutory rights that cannot be excluded under applicable law, including the Consumer Rights Act 2015.

Nothing in this Agreement excludes liability for:

Death or personal injury caused by negligence
Fraud or fraudulent misrepresentation
Any liability that cannot be excluded under English law

13. Limitation of Liability

To the maximum extent permitted by law:

Our total aggregate liability under this Agreement shall not exceed the total fees paid by the Subscriber in the 12 months preceding the claim.
We are not liable for indirect or consequential loss, including loss of profit, loss of business, loss of data, or loss of goodwill.

Nothing in this Agreement limits or excludes liability where such limitation or exclusion is prohibited by law.

14. Suspension and Termination

We may suspend or terminate access if:

Subscription fees remain unpaid
The Subscriber breaches this Agreement
Continued use presents legal or security risk
The Services are discontinued

Upon termination, the licence granted under this Agreement immediately ends.

Following termination or expiry, the Subscriber may request export of Subscriber Data for up to 30 days, after which we may delete Subscriber Data in accordance with our data retention policies and legal obligations.

Termination does not affect any accrued rights, remedies, payment obligations, or provisions intended to survive termination, including intellectual property, liability, and governing law clauses.

15. Governing Law

This Agreement is governed by the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction over any dispute arising from this Agreement.

16. Changes to this Agreement

We may update this Agreement from time to time.

Continued use of the Services constitutes acceptance of any updated terms.

17. Contact

Digital Craft Marketing Ltd

Registered in England and Wales. Company number: 08816740

Website: https://moveagent.co.uk

Email: info@moveagent.co.uk

Contact: https://moveagent.co.uk/contact