Move Agent, designed and developed by Digital Craft, is an AI-driven operational platform for the removals and storage sector. With strategic support from the Innovate UK BridgeAI programme and the STFC HartreeĀ® Centre in 2025, Digital Craft developed an AI property scanner built specifically for removals operations as a proof of concept.
The Challenge: A Deepening Digital Divide
The day-to-day management of removals and storage companies in the UK can be difficult, particularly for small and micro-teams. Disconnected tools and manual processes can contribute to duplicated administration, inconsistent records and slower responses. The research therefore focused on whether applied AI could help structure property information and support earlier stages of the removals workflow.
The Approach: Applied AI Research to Commercial Innovation
Through technical collaboration and internal R&D, we evaluated the technical requirements for a sophisticated and scalable AI Property Scanner. To assess feasibility, we tested multiple approaches, ranging from labelled training datasets to iterative optimisation of Large Language Model (LLM) configurations, and compared performance across methods.
In our proof-of-concept evaluation, carefully configured LLM-based approaches performed better for this defined test than the dataset-heavy retraining approaches we evaluated. The result informed the configuration used to explore how property media could be structured into inventory and volume data.
Based on these findings, Digital Craft developed a proof of concept using computer vision and Large Language Models (LLMs). The work established a technically promising route for further testing, while recognising that production accuracy, edge cases and scalability require continued evaluation.
Following this validation, Digital Craft extended the applied AI framework into a dedicated AI-Agent Lead Qualifier built specifically for removals operations in January 2026.
The Benefits: Operational Impact and Sector Advancement
From Technical Validation to Real-World Workflow Transformation
The primary outcome of the 2025 research collaboration was a proof-of-concept evaluation of an AI-assisted approach to property interpretation. The work explored whether structured inventory and room classification could be derived from property media using prompt engineering and configured LLMs.
This validation is significant for the removals sector. Accurate inventory interpretation has direct implications for:
- More structured inputs for volume estimation and vehicle planning
- Improved survey preparation
- More consistent information for assessor review
- Clearer identification of incomplete or unstructured customer information
The research identified a potential route for turning visual property data into structured operational inputs for human review, quoting and logistical planning.
Extending the Research into Conversational Qualification
Following the conclusion of the BridgeAI programme, Digital Craft established ongoing internal R&D and productisation initiatives focused on advancing applied AI across multiple operational projects. In early 2026, this work led to the development of Move Agentās AI Lead Qualifier.
This conversational AI agent interacts directly with removals company website visitors, intelligently collecting structured data and qualifying enquiries in real time.
Closing the Gap Between Lead and Conversion
Together, these developments begin to close a long-standing operational gap within the removals industry: the disconnect between initial enquiry, survey preparation, and quoting. By introducing structured data capture at the earliest stages of engagement, small and micro-teams gain access to more consistent information without increasing administrative overhead.
The result is not simply automation, but improved operational clarity, enabling removals businesses to respond faster, reduce double-handling of data, and make more informed decisions from the outset.
The Future: Scaling Intelligence for Every Mover and Beyond
Move Agentās Development Roadmap
Move Agentās next phase of development is centred on building a predictive operational layer designed to enhance decision-making across the removals lifecycle. Rather than focusing solely on qualification and classification, the platform is evolving towards structured operational intelligence that informs planning before resources are deployed.
By leveraging structured data captured during enquiry and inventory assessment, Move Agent aims to support smarter vehicle allocation, improved forecasting, and more efficient execution across workflows. Predictive logistics capabilities will use early-stage job data to assist with capacity planning, route optimisation, and load balancing, enabling better preparation before dispatch.
The AI Property Scanner will continue advancing into an AI-assisted surveying layer, capable of generating structured pre-survey summaries, flagging potential risk factors, and supporting surveyors with clearer, data-backed assessments prior to site visits. In parallel, the conversational AI framework will expand to manage more complex, multi-stage enquiries, enabling dynamic quoting logic and integrated scheduling tailored to varied removals requirements.
The overarching objective is to close the digital divide more fully by embedding operational intelligence directly into daily workflows. In doing so, micro-teams and independent operators can gain access to the same level of structured decision support traditionally available only to larger national firms.
Digital Craft: Extending Intelligence Beyond Removals
Beyond the removals sector, Digital Craft is developing a new applied AI framework as a transferable operational infrastructure. Many service-based industries face similar challenges: unstructured enquiries, inconsistent site assessments, fragmented resource planning, and manual workflow coordination.
By refining the predictive and classification capabilities established through Move Agent, Digital Craft aims to extend this intelligence layer into adjacent sectors where site assessment, resource allocation, and structured data capture are critical to operational performance. The long-term vision is not limited to one industry, but to establish a scalable applied AI foundation that supports practical, workflow-level transformation across multiple service environments.
āSmall companies donāt lack ambition. They lack access to advanced tools. Inspired by our collaboration with the STFC HartreeĀ® Centre and the Innovate UK BridgeAI programme, weāre embedding applied AI directly into daily operations and working infrastructure.ā
ā Rosana Fernandez, co-founder of Move Agent and Digital Craft
About the Partners and Collaborations
About Move Agent by Digital Craft
Move Agent is an all-in-one operational platform designed specifically for the removals and storage industry. Developed and owned by Digital Craft, Move Agent empowers businesses with advanced automation and AI tools to streamline lead management, inventory assessment, and daily operations from enquiries to job completion, bridging the digital divide for small and micro-teams across the UK.
About BridgeAI
Innovate UK BridgeAI is a programme designed to drive the adoption of artificial intelligence and machine learning in sectors with high growth potential. By connecting businesses with AI experts, funding, and training, BridgeAI helps UK organisations harness the power of AI to increase productivity and maintain a competitive edge in the global market.
About the STFC HartreeĀ® Centre
The Science and Technology Facilities Council (STFC) Hartree Centre helps UK businesses and organisations of all sizes to explore and adopt innovative supercomputing, big data analytics, and AI technologies. As part of UK Research and Innovation (UKRI), the Hartree Centre provides the expertise and world-class computing infrastructure needed to solve complex industry challenges and accelerate digital transformation.
Special thanks to AI-Research Scientist Dr. Emma (Milner) Young for her technical insights and commitment to driving meaningful research outcomes during this collaboration.
Intellectual Property & Ownership
The collaboration under the Innovate UK BridgeAI programme was limited to technical research support and validation activities contributing to Digital Craftās proof-of-concept development of the AI Property Scanner. All intellectual property arising from this work ā including but not limited to system architecture, technical frameworks, prompt engineering methodologies, operational logic, workflow integration models, documentation, and commercial implementation strategies ā is and remains the sole property of Digital Craft.
This includes subsequent refinements, derivative works, productisation developments, and extensions of the underlying applied AI framework, including the Move Agent AI Lead Qualifier and related operational modules. The Move Agent platform and its AI agents are proprietary technologies developed for exclusive integration within the Move Agent ecosystem and its future commercial applications.